Michael Parker

Apr 14, 2021

Channel Diversification Takes Empathy and Courage

Diversification. More specifically, channel diversification is a term that has become more commonly heard at Greenpeace since the start of the Covid-19 pandemic. It’s like the new buzzword. Channel diversification means making sure that a range of channels are being used to engage people in society as opposed to a…

Diversification

11 min read

Diversification

11 min read

Published in

Planet 4

·May 16, 2018

Making data-driven decisions with Planet 4

A few use cases for both Data Studio and Google Analytics — *This post is co-authored by Ibraheem Elawadi, Michael Parker and Luca Tiralongo The Planet 4 prototype was launched on January 31st. Starting with a brand new Analytics set up (via a flashy new Tag Manager container) and pursuing the consolidation of the standard set of KPIs identified, it is time…

Analytics

6 min read

Making data-driven decisions with Planet 4

Analytics

6 min read

Published in

Planet 4

·Oct 20, 2016

Thinking of useful web KPIs, we discovered…

The Discovery phase is drawing to a close and we had some really interesting discussions around Key Performance Indicators (KPIs) for Planet 4 as part of the ‘Analytics Review and KPI Selection’ track. The track leaders were myself and Pasquale. A fantastic group of volunteers from within and outside of…

Google Analytics

13 min read

Thinking of useful web KPIs, we discovered…

Google Analytics

13 min read